Driving Awareness & Engagement for Direct-to-Consumer Health Ads
We delivered measurable, cost-efficient DTC campaigns targeting patients, caregivers, and families across health-focused sites, social, video, and mobile channels.
THE CHALLENGE
Reaching the right patients efficiently
- Generic media buys resulted in low engagement and wasted impressions.
- Limited targeting meant campaigns were not reaching the most relevant patients.
- Reporting lacked actionable insights at a segment or behavioral level.
- High CPMs made scaling campaigns difficult without clear ROI.
OUR SOLUTION
Patient-first DTC campaign blueprint
We combined first- and zero-party data with behavioral signals to deliver highly targeted, multi-channel campaigns. Patients and caregivers were reached where they actively engage with health content online.
THE RESULTS
DTC Campaign Performance
- 25M+ consumers reached across digital health platforms.
- 95%+ engagement rate through behavioral targeting and personalization.
- 10X ROI lift vs. prior campaigns.
- Multi-channel attribution with actionable insights per audience segment.
THE IMPACT
Turning data into actionable engagement
Patients, caregivers, and families were reached with relevant, timely content that drove awareness, engagement, and conversions — all measurable with our DTC analytics framework.
Driving Measurable Engagement Across Patients, Caregivers & Health Consumers
A healthcare brand needed scalable, personalized campaigns to reach consumers across multiple channels while tracking engagement, conversions, and ROI.
THE CHALLENGE
Connecting with the right consumers effectively
- Digital campaigns were broad and not focused on patients, caregivers, or healthcare support staff.
- Limited tracking of engagement and conversions across channels.
- Messaging lacked personalization based on health condition, lifestyle, or intent signals.
- Fragmented data made ROI and optimization challenging.
OUR SOLUTION
A behavior-driven, DTC-first approach
We implemented a consumer-focused strategy leveraging segmentation, behavioral targeting, and omnichannel campaigns. Personalized messaging reached the right audience at the right moment across web, mobile, social, and video platforms.
Targeted by condition, caregiving role, and lifestyle behaviors.
Educational content and brand campaigns to influence decisions.
Consistent messaging across mobile, social, video, and web.
Used intent signals and content engagement for precision campaigns.
Targeted near clinics, hospitals, and pharmacies.
Focused on relevant online searches and content consumption.
Tracked engagement, conversions, and ROI to continuously optimize.
Integrated demographic, behavioral, and geo-targeting for multi-touch campaigns.
Diabetes Awareness — Behavior-Driven Consumer Targeting
A diabetes brand wanted to reach patients, caregivers, and healthcare support staff with highly relevant campaigns that drive engagement, conversions, and measurable ROI.
THE CHALLENGE
Broad campaigns lacked precision
- Previous efforts reached general audiences without segmentation.
- Multi-channel engagement and conversion tracking were limited.
- ROI could not be accurately measured or optimized.
OUR SOLUTION
Behavior-driven, multi-channel DTC targeting
We used patient and caregiver segmentation, behavioral targeting, geolocation, and omnichannel campaigns to deliver relevant messaging across mobile, social, video, and web platforms — driving awareness and measurable actions.
Diabetes Awareness — Behavior-Driven Consumer Targeting
A diabetes brand wanted to reach patients, caregivers, and healthcare support staff with highly relevant campaigns that drive engagement, conversions, and measurable ROI.
THE CHALLENGE
Case Study — Consumer
Direct-to-Consumer Awareness — Multi-Channel Campaign Targeting
A health brand needed precise awareness among consumers across multiple touchpoints. Using identity-driven targeting, programmatic placements, and geo-fencing, we delivered measurable impressions with high engagement and ROI.
THE CHALLENGE
Previous campaigns missed key consumer segments
- Ads reached general audiences, missing the most relevant consumers.
- Limited transparency — unable to track which consumers engaged.
- Wasted impressions increased costs and reduced efficiency.
- Campaigns siloed by channel, lacking unified cross-channel targeting.
OUR SOLUTION
Multi-channel, identity-driven activation
We executed a campaign combining geo-fencing, identity graph verification, and programmatic placements to reach high-value consumer segments across devices and channels with auditable results.
📍 Geo-Fencing & Location Targeting Delivered impressions to consumers near retail locations and high-intent areas.
📡 Multi-Channel Activation Programmatic display, video, social, and email across relevant consumer touchpoints.
🧩 Identity Graph & Precision Targeting Deterministic audience targeting with 95%+ accuracy across digital identifiers.
📰 Premium Publisher Placements Programmatic delivery across health, lifestyle, and wellness publishers for high relevance.
Optimization & Insights Loop
Engagement data (clicks, dwell time, conversions) informed in-flight optimizations and future campaigns for efficiency and ROI.
THE RESULTS
Campaign performance (Consumer)
- 30M+ verified impressions delivered to target consumer segments.
- 95%+ audience match accuracy across digital identifiers.
- 25% lower CPM than previous consumer campaigns.
- 12X increase in measurable engagement vs. baseline.
- Detailed consumer-level reporting by segment, location, and channel.
THE IMPACT
High-value consumer reach and measurable ROI
Multi-channel segmentation, geo-fencing, premium placements, and identity graph verification ensured awareness spend reached the right consumers efficiently — delivering auditable results and ROI.
Case Study — Consumer Oncology
Direct-to-Consumer Oncology Campaign — Outmaneuvering Competitor Messaging
Using identity-driven targeting, geo-fencing, and programmatic placements across health and wellness platforms, we reached consumers at key decision points, surpassing competitor messaging.
THE CHALLENGE
Previous campaigns missed target consumers
- Broad media buys reached uninterested audiences, wasting impressions.
- Competitor brands dominated oncology wellness and patient advocacy channels.
- Limited auditable metrics for consumer-level engagement, making ROI unclear.
OUR SOLUTION
Precision targeting across consumer touchpoints
Competitor Content Conquesting
Reached consumers engaging with competitor health and wellness content online.
Geo-Fencing & Location Targeting
Ads delivered near hospitals, clinics, and wellness centers to capture high-intent audiences.
Audience Segmentation & Identity Graph
Deterministic targeting with 95%+ accuracy across digital identifiers, segmented by health condition awareness.
Programmatic Premium Placements
Delivered across consumer health portals, patient advocacy sites, and lifestyle platforms for maximum relevance.
Real-Time Optimization & Insights
Engagement metrics like clicks, dwell time, and downloads informed optimizations to maximize ROI and future campaign efficiency.
THE RESULTS
Campaign performance (Consumer Oncology)
- 18M+ verified consumer impressions delivered across health and wellness platforms.
- 95%+ audience match accuracy across digital identifiers.
- 28% lower CPM vs. traditional consumer campaigns.
- 20% higher engagement vs. baseline campaigns.
- Detailed reporting by audience segment, channel, and location.
THE IMPACT
High-value consumer reach and measurable ROI
Conquesting competitor content, geo-fencing, identity graph targeting, and premium programmatic placements delivered auditable, cost-efficient reach to high-value consumer segments.
Direct-to-Consumer Awareness — Multi-Channel Campaign Targeting
A health brand needed precise awareness among consumers across multiple touchpoints. Using identity-driven targeting, programmatic placements, and geo-fencing, we delivered measurable impressions with high engagement and ROI.
THE CHALLENGE
Previous campaigns missed key consumer segments
- Ads reached general audiences, missing the most relevant consumers.
- Limited transparency — unable to track which consumers engaged.
- Wasted impressions increased costs and reduced efficiency.
- Campaigns siloed by channel, lacking unified cross-channel targeting.
OUR SOLUTION
Multi-channel, identity-driven activation
We executed a campaign combining geo-fencing, identity graph verification, and programmatic placements to reach high-value consumer segments across devices and channels with auditable results.
Optimization & Insights Loop
Engagement data (clicks, dwell time, conversions) informed in-flight optimizations and future campaigns for efficiency and ROI.
THE RESULTS
Campaign performance (Consumer)
- 30M+ verified impressions delivered to target consumer segments.
- 95%+ audience match accuracy across digital identifiers.
- 25% lower CPM than previous consumer campaigns.
- 12X increase in measurable engagement vs. baseline.
- Detailed consumer-level reporting by segment, location, and channel.
THE IMPACT
High-value consumer reach and measurable ROI
Multi-channel segmentation, geo-fencing, premium placements, and identity graph verification ensured awareness spend reached the right consumers efficiently — delivering auditable results and ROI.
Direct-to-Consumer Oncology Campaign — Outmaneuvering Competitor Messaging
Using identity-driven targeting, geo-fencing, and programmatic placements across health and wellness platforms, we reached consumers at key decision points, surpassing competitor messaging.
THE CHALLENGE
Previous campaigns missed target consumers
- Broad media buys reached uninterested audiences, wasting impressions.
- Competitor brands dominated oncology wellness and patient advocacy channels.
- Limited auditable metrics for consumer-level engagement, making ROI unclear.
OUR SOLUTION
Precision targeting across consumer touchpoints
Real-Time Optimization & Insights
Engagement metrics like clicks, dwell time, and downloads informed optimizations to maximize ROI and future campaign efficiency.
THE RESULTS
Campaign performance (Consumer Oncology)
- 18M+ verified consumer impressions delivered across health and wellness platforms.
- 95%+ audience match accuracy across digital identifiers.
- 28% lower CPM vs. traditional consumer campaigns.
- 20% higher engagement vs. baseline campaigns.
- Detailed reporting by audience segment, channel, and location.
THE IMPACT
High-value consumer reach and measurable ROI
Conquesting competitor content, geo-fencing, identity graph targeting, and premium programmatic placements delivered auditable, cost-efficient reach to high-value consumer segments.
Fundamentally Unique. Powerfully Precise. Exact Reach.
Why Leading Healthcare Brands Partner with Pulse Ad Media
DTC-Focused CPI & Engagement Solutions
DTC Consumer Targeting
Patient & Caregiver Segmentation
Target individuals based on health conditions, caregiving roles, and lifestyle behaviors to deliver personalized messaging.
Brand & Treatment Awareness
Reach patients with educational content, medication reminders, and brand campaigns to influence decision-making.
Omnichannel Engagement
Connect across mobile, social, video, and web platforms for consistent messaging at every consumer touchpoint.
Behavioral Targeting
Identify patient intent signals, search behaviors, and content consumption patterns to serve relevant campaigns.
Geolocation & Local Awareness
Reach consumers near clinics, hospitals, or local pharmacies to drive awareness and visits.
Search & Contextual Campaigns
Target based on online search intent, content engagement, and health-related context for precise messaging.
Performance & Insights
Track engagement, conversions, and ROI at campaign and segment level to optimize strategy continuously.
Cross-Platform Strategies
Combine behavioral, demographic, and geo-targeting for multi-touch, integrated campaigns that reach the right audience.
Integrated Solutions for Healthcare Growth
Reach Millions with Verified DTC Audiences & Supercharge Your Healthcare Campaigns
Target the right consumers with precision, maximize engagement, and boost ROI through data-driven email and display campaigns. Your next big DTC healthcare campaign starts here!
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