STORY OF THE STRUGLE OF BRANDS WE SOLVED
Cardiology Brand Awareness — Driving Scale on Health Endemic Sites at 20% lower CPM
A global pharma launched a new cardiology therapy and needed measurable, cost-efficient reach to verified U.S. cardiologists. We combined our Identity Graph with premium endemic placements to deliver auditable, prescriber-level awareness.
THE CHALLENGE
Why the incumbent approach failed
- Ads were served on broad lifestyle and news sites — not within trusted cardiology content.
- CPMs were 20–30% above benchmarks, making awareness unsustainable.
- No auditable proof of which cardiologists were reached — reporting was limited to generic segments.
- Slow optimizations and no transfer of learnings between campaigns.
OUR SOLUTION
A cardiology-first media blueprint
We designed a cardiology-focused brand awareness program powered by our Identity Graph and exclusive endemic publisher partnerships. Tactics were surgical — reaching verified cardiologists where they actually consume clinical updates.
Programmatic delivery across premium cardiology environments (Medscape Cardiology, Healio Cardiology, HCPLive Cardiology, Modern Healthcare cardio, NEJM & JAMA cardiology content).
Deterministic targeting to verified cardiologists with 95%+ match accuracy. Impressions mapped to specific prescribers for an auditable reach trail.
Sub-specialty focus: interventional, heart failure, electrophysiology — messaging aligned to clinical context.
Engagement signals (clicks, dwell time, sample requests) fed an optimization loop to improve performance mid-flight and future activations.
Cost Efficiency
By combining endemic exclusivity with programmatic scale and our identity graph, we cut media waste — driving CPMs down while maintaining premium inventory quality.
THE RESULTS
Campaign performance (U.S. cardiology)
- 3.5M verified cardiology impressions across endemic publishers.
- 95%+ NPI match accuracy — deterministic targeting to real prescribers.
- 20% lower CPM vs. market averages for cardiology awareness buys.
- 12% lift in engagement rates vs. the brand’s prior campaigns.
- Transparent HCP-level reporting by specialty, prescriber, and rooftop clinic/hospital.
THE IMPACT
Turning a black-box buy into a performance channel
The client finally had proof their awareness spend was hitting real cardiologists in the environments where they read clinical material. Identity Graph precision + endemic placements + an active optimization loop converted awareness into measurable outcomes and cost savings.
Oncology Conquesting — Winning Share of Voice with Precision HCP Targeting
A leading oncology brand needed to cut through competitor noise and prove oncologist reach. We combined conquesting tactics, deterministic NPI matching, endemic placements, and geo-fencing at cancer centers to deliver auditable influence.
THE CHALLENGE
How the previous approach fell short
- Over-broad targeting diluted oncologist reach by lumping specialists with GPs.
- Competitors dominated journals and conference coverage, limiting visibility.
- Reporting showed only impressions/clicks — no proof of which oncologists were reached.
OUR SOLUTION
A conquesting-first oncology blueprint
We executed a targeted conquesting campaign across endemic oncology environments — surrounding competitor news with highly relevant creative and connecting impressions back to verified oncologists via our Identity Graph.
Surround competitor FDA approvals, trial announcements, and major oncology news with targeted display to capture attention at the moment of interest.
MedPage Today Oncology, JAMA Oncology, NEJM Oncology, Healio Hem/Onc, HCPLive Oncology, Cancer Network, ASCO Daily News.
Deterministic NPI-level targeting (95%+ accuracy). Segments: medical oncologists, hematologist-oncologists, radiation oncologists.
Rooftop geo-fencing at Top 50 U.S. cancer centers to tie impressions to oncologists inside hospital environments.
Contextual Targeting
Ads aligned with clinical trial updates, treatment protocols, and guideline content to maximize relevance and engagement.
THE RESULTS
Campaign performance (Oncology)
- 4.2M verified oncology impressions across endemic publishers.
- 95%+ NPI match accuracy on targeted oncologists.
- 28% uplift in engagement vs. prior campaigns.
- 10X script lift in targeted regions (third-party audited).
- Transparent oncologist-level reporting by specialty, prescriber, and cancer center.
THE IMPACT
Proof of influence
By combining deterministic data, endemic placements, conquesting tactics, and geo-fencing, the brand outflanked competitors and gained auditable influence with oncologists — turning noisy spend into measurable impact.
Endocrinology Brand Awareness — Insurance Network Targeting with Verified Reach
A diabetes treatment brand needed hyper-relevant awareness only among endocrinologists within specific payer networks. We combined insurance-aware targeting with deterministic NPI matching and endemic placements to reduce waste and drive formulary-aware engagement.
THE CHALLENGE
Why prior campaigns missed the mark
- Ads reached a broad audience, including endocrinologists outside target payer networks.
- Formulary messaging was wasted on HCPs who couldn’t prescribe the drug under their payer.
- Reporting lacked transparency — no proof which endocrinologists in payer networks were reached.
OUR SOLUTION
Insurance-aware targeting + deterministic verification
We built an insurance-network aware activation that filters impressions to only those endocrinologists who practice within target payer networks — ensuring formulary-aware messaging lands where it can drive real prescribing behavior.
Matched endocrinologists participating in client-specified payer networks so messaging was delivered only where coverage existed.
Deterministic NPI-level targeting with 95%+ accuracy; validated against practice addresses and payer affiliations.
Segments for diabetes-focused endocrinologists to ensure hyper-relevance.
Placements on Endocrine Today, Healio Endocrinology, Medscape Diabetes & Endocrinology, HCPLive Endocrinology, NEJM Diabetes/Endocrinology.
Optimization & Insights Loop
Pixels tracked engagement and payer-specific conversions; learnings were fed into the audience signal library to improve future targeting and reduce wasted impressions.
THE RESULTS
Campaign performance (Endocrinology)
- 3.1M verified impressions to endocrinologists inside targeted payer networks.
- 95%+ NPI match accuracy across U.S. endocrinologists.
- 22% lift in CTR when delivering formulary-aware messaging.
- 30% reduction in wasted impressions vs. prior agency efforts.
- Auditable reporting by endocrinologist, payer network, and clinic/hospital.
THE IMPACT
From broad awareness to formulary-driven engagement
The brand could finally prove its awareness spend reached only endocrinologists who could prescribe within target payer networks. Insurance-aware targeting + Identity Graph verification turned generic reach into precise, formulary-driven engagement — improving efficiency and ROI.
Hospital-Based Awareness — Multi-Specialty HCP Targeting at Point-of-Care
A vaccine manufacturer needed precise awareness among hospital-based physicians and specialists. Using Identity Graph, endemic sites, and rooftop geo-fencing, we delivered measurable impressions across multiple specialties inside hospital environments.
THE CHALLENGE
Previous campaigns missed hospital prescribers
- Ads reached general medical audiences, missing high-value hospital prescribers.
- Limited transparency — unable to track which physicians were exposed.
- Wasted impressions increased CPMs and reduced efficiency.
- Campaigns siloed by specialty, lacking unified hospital-level targeting.
OUR SOLUTION
Hospital-focused multi-specialty activation
We executed a campaign combining rooftop geo-fencing, Identity Graph verification, and endemic publisher placements to reach hospital-based physicians across multiple specialties with auditable results.
Targeted top 300 hospitals and specialty clinics to deliver impressions directly within hospital campuses where clinical decisions occur.
Activated across infectious disease, internal medicine, pediatrics, and critical care to reach all relevant prescribers in each hospital.
Deterministic NPI-level targeting with 95%+ accuracy, linking physicians to hospital addresses for verified reach.
Programmatic delivery across Medscape Hospital, Healio Hospital/Clinical Updates, HCPLive Hospital & Specialty News, Modern Healthcare Clinical Content.
Pixel Optimization & Insights Loop
Engagement data (clicks, dwell time, downloads) informed in-flight optimizations and future campaigns for efficiency and cost savings.
THE RESULTS
Campaign performance (Hospital)
- 5M+ verified impressions delivered to hospital-based physicians.
- 95%+ NPI match accuracy across targeted specialties.
- 20% lower CPM than previous hospital campaigns.
- 10X increase in measurable engagement vs. agency baseline.
- Detailed HCP-level reporting by hospital, specialty, and prescriber.
THE IMPACT
Unprecedented hospital visibility
Multi-specialty segmentation, rooftop geo-fencing, endemic placements, and Identity Graph verification ensured awareness spend reached the right hospital prescribers efficiently — delivering auditable ROI.
Hospital-Based Oncology Campaign — Conquesting Competitor Content
Leveraging Identity Graph verification, rooftop geo-fencing, and endemic oncology publisher placements, this campaign precisely reached hospital-based oncologists while outmaneuvering competitors.
THE CHALLENGE
Previous campaigns lacked prescriber-level precision
- Broad digital buys reached many non-oncology staff, wasting impressions.
- Competitor brands dominated oncology journals and hospital publications.
- No auditable metrics at the prescriber level, making ROI difficult to measure.
OUR SOLUTION
Hospital conquesting with precise segmentation
Targeted oncologists consuming competitor trials, research, and publications on hospital-endemic sites.
Ads delivered within top 100 hospital oncology departments ensuring physician-level targeting.
Matched oncologists deterministically at 95%+ accuracy, segmented by medical, hematology, and radiation oncology.
Programmatic ads across MedPage Today Oncology, Healio Hematology/Oncology, HCPLive Oncology, NEJM Oncology.
Pixel Optimization & Audience Signals
Engagement (clicks, dwell time, downloads) tracked in real time for optimizations, leveraging insights from prior campaigns.
THE RESULTS
Campaign performance (Hospital Oncology)
- 3.8M verified oncology impressions delivered within hospital oncology departments.
- 95%+ NPI match accuracy ensures deterministic targeting.
- 22% lower CPM vs. traditional hospital campaigns.
- 15% higher engagement vs. baseline campaigns.
- Detailed reporting by oncologist, specialty, and hospital.
THE IMPACT
Outmaneuvering competitors within hospitals
Combining conquesting, geo-fencing, Identity Graph verification, and endemic placements delivered measurable reach, cost efficiency, and actionable insights, surpassing prior agency performance.
The Industry’s Most Powerful 1P HCP Data Solution
Why Leading Healthcare Brands Partner with Pulse Ad Media
Our HCP Advertising Solutions
Email Marketing
Target 2.7M+ verified NPIs with 75%+ personal email coverage and specialty segmentation.
Display Advertising
Ads across health endemic portals and medical content partner sites for trusted engagement.
Display CPI Campaigns
Targeted impressions across verified HCP websites and portals.
Social Media CPI
LinkedIn & professional network campaigns optimized for reach and engagement.
Video & OTT CPI
Engaging video ads for HCPs on streaming platforms and CTV devices.
Audio CPI
Podcasts and streaming audio campaigns targeting HCP awareness.
Programmatic CPI
Real-time bidding campaigns with precise HCP targeting and cost efficiency.
Cross-Channel CPI
Unified HCP engagement metrics across email, display, and social channels.
ABM & Advanced Solutions
Account-based marketing, NPI-level attribution, and audience expansion models.
HCP Targeting Capabilities
NPI Matching
Pinpoint individual MDs and HCPs using their National Provider Identifier (NPI) for direct, auditable activation and reporting.Specialty Segmentation
Reach HCPs across hundreds of medical specialties — from cardiology to rare-disease sub-specialties — aligned to patient conditions and treatments.Pinpoint Location Targeting
Geo-fence offices, clinics, hospitals, and events — target at rooftop or campus level where clinical decisions happen.Conquesting
Surround competitor content and audiences to capture share of voice and introduce alternative therapies to intent-stage HCPs.Insurance Network Targeting
Target HCPs who participate in specific payer networks — enabling formulary-aware campaigns and payer-specific messaging.Keyword & Contextual Targeting
Reach HCPs actively researching treatments, clinical trials, diagnostics, or guidance in relevant clinical environments.Rich Filters
Fine-grain selection with filters: Address, Specialty, NPI, Industry, Facility Name, Title, Company, Email, Phone, Location, Custom Attributes.Targeting Strategies
Versatile · Precise · Context-aware. Combine Specialty, NPI Matching, Insurance Network, and Location targeting with keyword intent and context.How We Reach HCPs
Identity Graph: NPI, registrant data, practice addresses, behavioral signals.Clinical Signals: Articles, trials, research activity.
Insurance Links: Carrier and plan network mapping.
Business Intelligence: Certifications, CE, and industry records.
Filter Data: By Address, Specialty, NPI, Industry, Hospital/Clinic, Name, Title, Company, Email, Phone, Location & more.
Performance Benchmarks
HCPs by Specialty
| Allergy & Immunology | 2,590 | Neurology | 9,189 |
| Family Medicine | 61,594 | Radiology | 18,569 |
| Sports Medicine (Ortho) | 1,750 | Pediatric Hematology/Oncology | 1,871 |
| Anesthesiology | 22,660 | Dentist | 201,370 |
| Critical Care | 6,272 | Preventive Medicine | 4,430 |
| Dermatology | 6,539 | Pulmonary Disease | 3,527 |
| Urology | 6,646 | Radiation Oncology | 3,368 |
| Hematology/Oncology | 8,362 | Rheumatology | 3,939 |
| Internal Medicine | 62,703 | Cardiovascular Disease | 12,052 |
| Neonatal Medicine | 3,000 | Endocrinology | 4,067 |
HCPs by Industry
| Pharma Manufacturing Execs | 71,000 |
| Medical Device Executives | 70,000 |
| Wholesale Medical Goods Execs | 28,000 |
| Wholesale Drugs Execs | 18,000 |
| Retail Pharmacy Execs | 14,000 |
| Hospital Execs (General) | 199,000 |
| Hospital Execs (Specialty) | 17,700 |
| Medical Lab Executives | 16,800 |
| Biotech Executives | 39,000 |
| Nursing Home Executives | 28,000 |
HCP-Focused Offerings & Advertising Channels
Reach Millions Verified HCPs & Supercharge Your Healthcare Campaigns
Target the right specialties and NPIs with precision, maximize engagement, and boost ROI through data-driven email and display campaigns. Your next big healthcare campaign starts here!
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