Best-in-Class DTC Media That Puts Patients First
Through 100+ condition-specific communities, we connect millions of actively engaged patients with the health information, tools, and support they need—powered by data, driven by trust.
Scalable reach across diverse patient populations
Proven ability to activate high-intent audiences
Zero- and first-party data at unmatched depth and scale
Authentic content led by real patients and advocates
Discover the Pulse Ad Media Advantage
Our rich – data on optimizations powers our persona-based solutions, allowing our reach to be tailored that meet your Goals.
Fundamentally Unique. Powerfully Precise. Exact Reach.
Privacy-first focus
Built from proprietary, 1P/3P consented audiences drawn from our 54+ communities and large-scale surveys.
Expanded reach
We reach net-new, hyper-relevant audiences, delivering highly qualified incremental reach. That’s because we don’t rely on the commoditized healthcare data used by other providers.
Real-time behaviors
Typical claims data may be 6+ months old. Our data is updated daily/Monthly from behaviors, actions, and triggers of 1P/3P community audiences.
Caregiver-inclusive
Our data captures actual behaviors of self-identified caregivers, including pediatric caregivers, Parent & Caregivers Nurses. (something competitive models can’t do).
DTC-Focused CPI & Engagement Solutions
DTC Consumer Targeting
Patient & Caregiver Segmentation
Target individuals by health conditions, caregiving roles, and lifestyle behaviors for personalized messaging.
Brand & Treatment Awareness
Deliver educational content, medication reminders, and brand campaigns to influence patient decisions.
Omnichannel Engagement
Engage across mobile, social, video, and web platforms for consistent, multi-touch communication.
Behavioral Targeting
Analyze patient intent, search behavior, and content consumption to deliver relevant campaigns.
Geolocation & Local Awareness
Reach consumers near clinics, hospitals, or pharmacies to drive local awareness and visits.
Search & Contextual Campaigns
Target based on online search intent and health content engagement for precise messaging.
Performance & Insights
Track engagement, conversions, and ROI at the campaign and segment level for optimization.
Cross-Platform Strategies
Combine behavioral, demographic, and geo-targeting for integrated, multi-touch campaigns.
Integrated Healthcare Solutions
Story of Brands
Proven Impact for Pharma & Healthcare Brands
Multi-channel campaigns with measurable ROI. Engaged 25M+ consumers with relevant content. Behavioral targeting improved CTR and efficiency. Scalable campaigns with actionable insights.
Proven Impact for Pharma & Healthcare Brands
Behavior-driven DTC campaigns across channels. Personalized messaging for patients and caregivers. Targeted ads delivered 35% higher CTR. ROI and engagement tracked in real-time.
Proven Impact for Pharma & Healthcare Brands
5x ROAS on direct-to-consumer campaigns. Segmented by patient and caregiver behavior. Multi-channel execution: email, display, social. High CTR and measurable engagement results.
Proven Impact for Pharma & Healthcare Brands
Behavior-driven DTC campaigns across channels. Personalized messaging for patients and caregivers. Targeted ads delivered 35% higher CTR. ROI and engagement tracked in real-time.
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